Our framework makes sure we accurately diagnose where you are today, get a full view of the market you operate in and use it to inform how to get where you want to go. Not just pulling raw data and unreadable charts, we combine leading data analytics tools with industry-experienced, human insight to create actionable, relevant market intelligence.
Defining the right segments, asking them the right questions, and understanding how to drive action and their change perceptions.
Digging into who you are, what you do and how you're currently perceived – among internal and external stakeholder.
Understanding your market, industry and competitive landscape to see where you're positioned, potential gaps and finding a whitespace to own.
While we're new, our approach to analytics and strategy is proven practice and has been integral to:
Sending a new self-development book to #1 on the Amazon Bestseller list for targeted categories and in multiple markets.
Launching a transformation consultancy business through national PR coverage and several hundred social engagements, directly contributing to general early business leads.
Increased lead-generation over 900% and reduced cost-per-lead to just a tenth of the previous year, for a technology provider's annual customer experience industry report.
Helping a DJ and music tech brand expand to new target audiences, informing messaging for new product line launch that achieved +270 unique pieces of coverage in the first week.
Revamping the digital strategy for one of the biggest accounting and consulting firms, through deep digital audience and content auditing.
Setting out the segments, targeting and positioning strategy - and in turn informing the creative platform - for new line of scanners from one of the world's best known digital imaging companies.
Traditional research agencies recruit panels and provide near-raw data and charts. We provide actionable intelligence, ready to be executed against.
You probably need us for the bigger moments that matter, so we work primarily on a project basis – partnering closely with you every time to deliver meaningful impact.
Not theorists, we have award-winning comms practitioners who understand what data is relevant and how it applies to real-world marketing strategy.
We know we’re not the market. We work to learn and understand your audience, brand and industry and provide perspective based on data and insights. Not assumptions.