Our services

Strategy and planning

Building on our data analytics and human insights, we create a strategy and plan that works. Segmenting audiences, prioritising which to target and mapping out your market positioning - and setting out a plan for reaching your targets and understanding what it takes to make them take action.

The Need

Selecting priority audiences to target, setting out the market positions that appeal to them, differentiates us from the competition and aligns with our brand. And then aligning with audiences journey and touchpoints to set out a channel strategy.

The Method

Applying data and insights into a clear strategic plan to achieve business and marketing objectives. Specific activities include:

  • Market and audience segmentation
  • Targeting recommendations
  • 2D and 3D competitive positioning
  • Social, news and content strategy
  • Channel strategy recommendations
  • Audience journey mapping
  • Creative briefing


Creating differentiation and distinction to build brand awareness, develop specific associations and preference over competitors. Helping build a proposition that quickly and clearly helps customers understand “why you” and inform a narrative you can own.